First impressions are vital in the world of real estate. In today's market, the buyer almost always begins his or her home search online which means that the first impression begins with homes' interior photos. Many buyers will skim over listings without interior photos because they want to see what the home looks like before they take the time to visit the property.
As agent's we know the importance of a home that "shows well". One way to achieve this is for the seller to hire a professional stager. The role of the stager is to advise the seller on ways to improve the look and feel of their home through decor. The goal is for a buyer to walk into the home and imagine themselves living in the space. Vacant homes are perfect candidates for staging as statistics show that staged homes sell faster and higher in price.
It sounds like a great idea and many sellers see the value in this but what happens when money is tight and the seller cannot afford to hire a professional stager? Enter the "Virtual Stager". According to Sara Hoffman-Lines, owner of Semblance Staging, virtual staging is an affordable and convenient alternative to traditional staging that allows the photographer to de-clutter homes or add furniture to vacant homes all with the click of a mouse. They can work with photos you have already taken or take the photos for you. They will also measure the space so they can accurately add the appropriate furnishings. The designer will add furniture to vacant room photos or eliminate the pile of dirty clothes next to the bed. This is a perfect option for units with tenants or vacant spaces. It allows the buyers to see the home photographed at its best and gets the phone ringing for agents.
You can see examples of before and after photos on www.semblancestaging.com
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